the•great•tiny n.Small woman, big ideas

Marin App

In this 2-week school-instigated project, I worked on a team of four to create a mobile app designed to remove to barriers to entry for new cyclists to try out mountain biking.

Marin's Problem:

Marin is a bicycle company that is primarily known for their mountain bikes. They would like to expand their audience.


A Marin-branded app that would help get new cyclists out to the trail.

My Role:

  • Co-managed the team
  • Primary Interviewer
  • Collaborated on user-flow

Backstory and Research

Marin sells mountain and hybrid bikes, but their company is at the center of mountain biking history. Their heart and soul is on the trail. To help them get their name out there, we decided to to create an app that would allow new mountain bikers to get acquainted the the sport. This would link mountain biking and Marin in their minds.

To learn about potential new customers for Marin, we conducted a survey and several interviews.

Survey results:

  • More than 50% of respondents people were hindered by a lack of motivation.
  • Nearly 80% of respondents said they liked to work out with a buddy or in a group.
  • Less than 50% of those surveyed were familiar with Marin bikes.

The survey gave us some insights into the fact that people were very socially motivated.

Interview Results

100% of people we interviewed cited the ability to ride socially (be it with friends or interesting new people) as the most important factor for getting them out on the trail.

"I would totally try it if someone asked!"

A slew of other barriers were brought up:

  • Lack of equipment
  • Difficulty of getting out to the trail
  • Not knowing safety precautions
  • Worries about keeping up with more experienced riders

Interviewees also talked found mountain biking appealing:

  • Being out in nature
  • Ability to get farther than one would by hiking or jogging
  • The feeling of freedom when riding on a bicycle

"It would be sooo boring for my friends to go with me, because I would slow them down."


First Userflow

Working off the assumption that Lauren will be excited by the outdoors, we created a userflow focusing on finding a trail first.

Second Userflow

We threw ourselves a curveball and decided to create another flow, working off the assumption that Lauren might like to search for people to ride with first. In this flow, we give her the choice.

Selected Screens

Next Steps

Our team also explored the idea of including how-to videos (for example, how to change a flat tire), and day-of-reminders. I'd love to explore these ideas further.